RBC Future Launch
RBC Future Launch
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Digital Marketing Content Development

Closed
S Wallach Farms
S Wallach Farms
Athabasca, Alberta, Canada
Sasha Wallach
Owner
(2)
3
Project
Academic experience
40 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Social media marketing Website development
Skills
target audience instagram content web traffic blogs content development blog posts content strategy digital marketing social media web development
Details

We aim to enhance our digital presence by creating high-quality content that attracts a larger audience, increases website traffic, and boosts online sales.


The project involves developing a comprehensive content strategy tailored to the farm's brand and target audience, including developing content. Learners will analyze current digital marketing trends and create high quality content.


The project will focus on creating engaging content that resonates with potential customers and followers including blog posts, social media updates, and multimedia content.

Deliverables

The project deliverables include a detailed content strategy document outlining recommended content types, posting schedules, and target audience engagement tactics.


Choose one of the following content development pieces and by the end of the project these deliverables will be due:


Content Strategy and content development for Instagram/FB

  • Content Strategy for 3 months
  • 45 Instagram Posts (which will also be repurposed to Facebook) (15/month)


Content Strategy and content development for Instagram/FB

  • Content Strategy for 3 months
  • Develop 30 TT’s out of provided video content (10/month)


Blog Development

  • Create a blog outline/Content Calendar (6 months, 1/week)
  • Write 26 unique blogs with the content calendar (cannot use AI to write blogs)


Website Development

  • Take content and design and implement the changes into the WIX software to build out a website
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://na
Athabasca, Alberta, Canada
2 - 10 employees
Agriculture, Travel & tourism
Representation
Women-Owned

A small farming operation raising Yaks, looking to expand into Agritourism and content creation.