The main goal for this project is to develop a sustainable tourism business plan for FlockTourism, specializing in ethically minded, transformative travel. The project will involve the following tasks for learners:

- Analyzing the target markets and identifying the specific needs and preferences of groups of friends, couples, and young professionals.

- Developing tiered pricing structures for different package options, considering the budget-minded, mid-tier, and luxury segments.

- Creating a branding strategy, including name selection and slogan options, as well as visual development.

- Establishing partnerships with wildlife NGOs, eco-tour providers, gear brands, food tours, and travel photographers.

- Collaborating with influencers and "Flock Leaders" to promote the brand and develop unique experiences.

- Measuring the success of partnerships through unique codes, conversion rates, social sentiment, and feedback.

By the end of the project, students should complete the following tasks:

- A comprehensive business plan targeting specific market segments and outlining package options and pricing structures.

- A branding strategy including the selection of a name, slogan options, and visual development.

- Established partnerships with wildlife NGOs, eco-tour providers, gear brands, food tours, and travel photographers, along with co-created experiences and product collaborations.

- An influencer and "Flock Leaders" approach to promote the brand and unique experiences.

- A measurement plan to track the success of partnerships.

Final deliverables:

- A detailed business plan document outlining the target markets, pricing structures, branding strategy, and partnership approach.

- A presentation explaining the business plan and partnership strategies with the testing results of the strategies.

- A report on the measurement of partnership success and recommendations for future improvements.

Digital Marketing and Video Creations and Public Relation

1. Dedicated Staff Support: Our team provides personalized guidance and assistance throughout the project duration.
2. Access to Essential Tools: We ensure access to cutting-edge marketing tools and technologies to facilitate project execution.
3. Data Access: We provide access to relevant data sources necessary for research and analysis.
4. Training and Workshops: Our tailored training sessions and workshops equip professionals with the skills needed for project success.
5. Curated Learning Materials: We offer a curated repository of online resources and materials to supplement learning.
6. Feedback Mechanism: Our feedback system allows for continuous evaluation and improvement.
7. Networking Opportunities: We facilitate networking events and forums to connect professionals with industry peers.
8. Project Management Support: Our team assists in effective project planning and management to ensure timely completion.