Virtual Internship: Marketing Strategy and Execution (1)
Project scope
Categories
Market research Sales strategy Marketing strategySkills
marketing strategies sales prospecting microsoft teams communication career management marketing innovation auditingOur organization is able to offer a virtual internship opportunity for a team of students. The team will interact directly with the CEO through a collaborative relationship. We are looking for ideas...we do not believe we know everything and welcome innovation and energy. That combined with the business experience and wisdom of the founder and staff should prove extremely impactful.
The primary focus for the students will be: to develop a comprehensive marketing strategy for our firm.
Our goal at the end of this experience is: to have a marketing strategy with clear execution direction for our firm and for the students to have utilized and built skills that position them well for their future career prospects.
Other duties the student may complete could include:
Uncover marketing methods with the best ROI specifically for our virtual career management service business. This includes a market assessment as well as an audit of what the company has employed over the past decade. Based on those findings, develop a comprehensive marketing strategy.
Set up foundation for strategy.
Set up tactics to execute strategy.
Execute, measure and refine strategy.
At end of internship, hand over detailed game plan that leaves no disruption.
We will plan to communicate with our virtual intern using these communication tools: Microsoft Teams and email.
Student's primary contact: Jill Huggett, CEO
About the company
Bridgepath Career Advisors, LLC is a service company providing career guidance to professionals at every stage of their career. Examples are people who aren't happy with their career and want to make a transition, people in a job search, trying to get promoted, be a better leader or improve their on the job performance.