Level UP Internship Overview

• # of Teams: 1
• Interns Per Team: 2 (interns can be from different schools)
• Time Commitment for Each Intern: half-time (20 hours/week)
• Total Project Length: 4 weeks (80 hours total per intern)

Project Overview

We are building a brand-new approach to consumer marketing. Our service is currently in development and therefore in "stealth mode". We will eventually need a simple way to introduce our service to 3 different groups of people. To do this, we would like to create 3 animated explainer videos that are each 1-2 minutes in length to tell our story in a way that is appropriate and compelling for each group.

We have broken down the creation of these videos into 2 separate projects. The first project is creating the stories and writing the scripts for these videos. The second project consists of taking those scripts and creating the videos. We are open to one student tackling both projects if they possess the right mix of skills and experience, but think it is more likely that we will end up with separate teams. This listing is for the first project only (content creation). If you are also interested in the second part, please search the Riipen projects for “Level UP: Animate & Produce Explainer Videos” and apply for that project separately.

Objective

This 2-person team will collaborate to write the scripts for 3 separate 1-2 minute explainer videos.

Project Details

This project will include:

• Spending time with our team to understand at a high level the service we are working to build, who the audiences are for the 3 videos and what we want the videos to communicate;
• Researching different explainer video styles to get a feel for how our videos should look & feel;
• Developing story ideas for each video, pitching those ideas to the company (possibly including reference to explainer videos for other companies that you think have the right feel) and integrating feedback to develop a final story for each;
• Outlining each story, including the amount of screen time that will be spent on each section and the key messages for each section, the characters to be featured, etc.;
• Writing the full script for each story, which should read like a fully-detailed script for a feature film;
• Making recommendations regarding the type of person for each voice role and the background music; and
• Preparing detailed creation notes to hand off to the animation/production team.

We will give you access to organizational assets to support this project such as personnel, brand collateral and more.

This project requires strong skills in creative writing and great empathy to understand what each audience is looking for and therefore how to deliver it.

Level UP interns will have access to company personnel for company information, ongoing feedback/guidance and Q&A. Background materials and document formats will be provided as appropriate/required.

The primary point of contact for interns will be one of the co-founders of the company.