It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. 

Given the complexity of Riipen's business model (three types of users: students, educators, employers), we suggest that this focus only on the educator experience.

This project will include:

• An identification of our current competitors
• An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
• The creation of a matrix identifying features shared across the companies and those that are different.
• A summary of 2-4 paragraphs describing Riipen's competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research, listed under 'Resources.'

Objective

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.