Post-graduate learners who are eager to apply their advanced understanding of digital marketing to real-world scenarios. Participants will leverage their knowledge of market analysis, consumer behavior, and digital tools to craft a comprehensive digital marketing plan. The course emphasizes creativity and practicality, enabling learners to develop strategies that are not only innovative but also actionable and aligned with client objectives. By engaging with industry professionals, learners will gain insights into current market trends and challenges, enhancing their ability to deliver impactful marketing solutions.

The Process Modelling subject is part of the Business Analysis & Process Management program and runs for 14 weeks. Guided by a faculty member, student consultant groups work with an Industry Client to help document the process, identify opportunities for improvement and report on recommendations. These projects apply to small, medium and large enterprises. How does this benefit you? • Work with the next generation before you hire • Fresh new ideas and perspectives • Enthusiastic team of students working on your project, advised by experienced faculty • Explore new markets that are outside of your organization’s current business plan • Connect with Sheridan College academic community • Students will provide approximately 24 hours of work, without financial payment dedicated to helping your business

This experience immerses learners in the practical application of business and marketing analytics, equipping them with the skills to enhance organizational decision-making. Through hands-on use of industry-standard analytics software, learners will develop the ability to design and implement effective marketing analytics strategies. The course prepares learners to apply statistical techniques, data visualization, and web analytics to real-world business challenges, enabling them to deliver actionable insights that drive competitive advantage.

Students in this course include some with co-op and entry-level, branch-level work experience with our banks. Other students may be taking this course as an elective and they may not have work experience. By the end of this course, students will have demonstrated the ability to explain money laundering mechanisms, detection, and enforcement regimes intended to protect Canadian financial managers and corporations operating domestically or abroad. This is an introductory course. No students in this course will have computer programming skills