Your organization will propose a business challenge, which students will tackle over 10-12 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan. Once the project scope has been agreed upon, the students provide the research, work and manage the client relationship process.

Are you experiencing a business challenge related to operations, customer service, inventory or distribution management? Bring on graduate level learners from Fanshawe College to engage in an analysis of your challenge, and deliver a comprehensive review of inventory management best practices, benchmarks, key performance indicators (KPIs), and recommendations for implementing a simple yet effective solution tailored to your needs.

Students will be prepared to work on a variety of challenges related to CRM Organizational strategies, sales management, digital transformation, omni-channel strategies, data analysis and visualization and technology assessment. Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers? Students from Fanshawe College have gained a foundation in answering these questions and will be able to apply their knowledge and experiences on a project with your organization.

Fanshawe College students in this program understand customer experience design through Customer Experience (CX) research, maximizing journey mapping, measuring the CX journey, and how to deploy direct and interactive omni-channel (multiple) marketing campaigns using customer intelligence and social media analytics. This project will involve groups of 4-5 students in teams to develop a new customer experience for a product or service. The objectives are to apply the course material and develop an appreciation for the process that a Customer Experience Specialist or Marketing Manager goes through in developing a new customer experience plan. Each team will play the part of a customer experience company which encompasses all the CX tools and will be pitching a new customer experience to your organization. Additional details regarding the live client work will be discussed in class.