Digital Marketing Capstone
Timeline
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March 2, 2020Experience start
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March 14, 2020Project Scope Meeting
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March 21, 2020Creative Brief and Project Overview
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March 27, 2020Company Feedback Due
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April 4, 2020Final Proposal Submission
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April 11, 2020Pitch Presentation
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April 11, 2020Experience end
Timeline
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March 2, 2020Experience start
-
March 14, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 21, 2020Creative Brief and Project Overview
Students will provide a one-page creative brief and project overview to the client for approval and feedback.
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March 27, 2020Company Feedback Due
Company will provide feedback by email on project overview and this feedback will be shared with learners on March 27.
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April 4, 2020Final Proposal Submission
Final proposal including revisions will be submitted to the company.
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April 11, 2020Pitch Presentation
Students will pitch their ideas and content to the client via video-conferencing or in person (if possible).
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April 11, 2020Experience end
Experience scope
Categories
Communications Market research MediaSkills
digital marketing branding consulting marketing strategy researchLooking for an integrated digital marketing campaign, website development or social media support? MKTG3999 students will bring together digital marketing and business expertise to ideate, research and produce a full customized digital marketing solution for your business. This can include the professional presentation of marketing plans, product campaigns, social media content and more. Our students will work with your real-world business context focusing on strategy and promotion.
Learners
Project Research
Digital Marketing Campaign
Digital Marketing Sample Content
Pitch Presentation
Project timeline
-
March 2, 2020Experience start
-
March 14, 2020Project Scope Meeting
-
March 21, 2020Creative Brief and Project Overview
-
March 27, 2020Company Feedback Due
-
April 4, 2020Final Proposal Submission
-
April 11, 2020Pitch Presentation
-
April 11, 2020Experience end
Timeline
-
March 2, 2020Experience start
-
March 14, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 21, 2020Creative Brief and Project Overview
Students will provide a one-page creative brief and project overview to the client for approval and feedback.
-
March 27, 2020Company Feedback Due
Company will provide feedback by email on project overview and this feedback will be shared with learners on March 27.
-
April 4, 2020Final Proposal Submission
Final proposal including revisions will be submitted to the company.
-
April 11, 2020Pitch Presentation
Students will pitch their ideas and content to the client via video-conferencing or in person (if possible).
-
April 11, 2020Experience end
Project Examples
Requirements
Digital Marketing Plan
Social Media Campaign
Social Media Sample Content
Website Development
User Experience Solution
Customer Experience Solution
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Periodically review students' progress and proposed work, provide feedback.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be available to attend, virtually or in-person, the project scope meeting on March 13.
Be available to attend final project presentations either in-person or virtually on April 10.
Timeline
-
March 2, 2020Experience start
-
March 14, 2020Project Scope Meeting
-
March 21, 2020Creative Brief and Project Overview
-
March 27, 2020Company Feedback Due
-
April 4, 2020Final Proposal Submission
-
April 11, 2020Pitch Presentation
-
April 11, 2020Experience end
Timeline
-
March 2, 2020Experience start
-
March 14, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 21, 2020Creative Brief and Project Overview
Students will provide a one-page creative brief and project overview to the client for approval and feedback.
-
March 27, 2020Company Feedback Due
Company will provide feedback by email on project overview and this feedback will be shared with learners on March 27.
-
April 4, 2020Final Proposal Submission
Final proposal including revisions will be submitted to the company.
-
April 11, 2020Pitch Presentation
Students will pitch their ideas and content to the client via video-conferencing or in person (if possible).
-
April 11, 2020Experience end