Digital Media Marketing - Omni Channel Marketing Consultant (Winter 2025)
![George Brown College](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/portal/52/avatar/medium-68e42b46-172a-4ab3-b59a-2eb56f9172e8.jpeg)
![Joshua Li](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/educator/144484/avatar/medium-60876818-dbcf-42c9-b048-280ac81f4dcc.jpeg)
Timeline
-
January 24, 2025Experience start
-
April 19, 2025Experience end
Experience scope
Categories
Digital marketing Social media marketing Marketing analytics Marketing strategySkills
marketing analysis project management digital media strategy website ux optimizationLooking to elevate your organization, and bring it to the next level? Bring on students from George Brown College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.
Students in this digital media marketing program can analyze your organization's digital channels, create customer personas that match your target audience, create the seamless buyer journey to maximize the sales of your products/services and optimize the user experience of your existing/potential customers.
Learners
Deliverables are negotiable, and will seek to align the needs of the students and the organization.
Some final project deliverables might include:
- A 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Project timeline
-
January 24, 2025Experience start
-
April 19, 2025Experience end
Project Examples
Requirements
Students in groups of 5-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that students can complete may include, but are not limited to:
- Identify trends and insights on digital media
- Analyze digital marketing activities of your organization and your competitors
- Recommend/review marketing campaigns.
- Assess/evaluate your organization's website/mobile app to improve the user experience
- Optimize content for the website and social media platforms.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 24, 2025Experience start
-
April 19, 2025Experience end