Digital Marketing Capstone

MKTG3999
Closed
Bow Valley College
Calgary, Alberta, Canada
Faculty Instructor
3
Timeline
  • February 19, 2023
    Experience start
  • February 28, 2023
    Project Scope Meeting
  • March 14, 2023
    Creative Brief and Project Overview
  • March 18, 2023
    Final Proposal Feedback
  • April 20, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Media
Skills
digital marketing branding consulting marketing strategy research
Learner goals and capabilities

Looking for an integrated digital marketing campaign, website development or social media support? MKTG3999 students will bring together digital marketing and business expertise to ideate, research and produce a full customized digital marketing solution for your business. This can include the professional presentation of marketing plans, product campaigns, social media content and more. Our students will work with your real-world business context focusing on strategy and promotion.

Learners

Learners
Undergraduate
Any level
20 learners
Project
15 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Project Research

Digital Marketing Campaign

Digital Marketing Sample Content

Pitch Presentation

Project timeline
  • February 19, 2023
    Experience start
  • February 28, 2023
    Project Scope Meeting
  • March 14, 2023
    Creative Brief and Project Overview
  • March 18, 2023
    Final Proposal Feedback
  • April 20, 2023
    Experience end

Project Examples

Requirements

Digital Marketing Plan

Social Media Campaign

Social Media Sample Content

Website Development

User Experience Solution

Customer Experience Solution

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for an in person meeting at 9:30am MST on February 27. Be available to provide written feedback to the students on or before April 17.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.