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Marketing Management Fall Term 2024

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Maria Alejandra Jimenez Ospina
Maria Alejandra Jimenez Ospina
She / Her
Professor
(3)
5
Timeline
  • October 7, 2024
    Experience start
  • December 16, 2024
    Experience end
Experience
4/4 project matches
Dates set by experience
Preferred companies
Canada
Sole proprietorship, Startup, Family-Owned, Incubator, Non profit
Any industries

Experience scope

Categories
Customer segmentation Public relations Social media marketing Marketing analytics Market research
Skills
marketing management marketing research marketing strategic marketing research
Learner goals and capabilities

This semester students working in groups of 4-6 members. They will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Learners

Learners
Post-graduate
Intermediate, Advanced levels
25 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students will submit:

  1. One page marketing proposal to be considered by the client.
  2. A 15-20 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

  1. 15-minute presentation of key findings and recommendations.
Project timeline
  • October 7, 2024
    Experience start
  • December 16, 2024
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media Analysis: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)
  • Integrated Marketing Communication: identifying a strategic approach unifying all forms of communication tools to deliver a consistent message across multiple channels, ensuring a cohesive brand experience for the audience.



Additional company criteria

Companies must answer the following questions to submit a match request to this experience:
  • question 1

    Will you provide an opportunity for learners to present their work and receive feedback?

    •