RBC Future Launch
RBC Future Launch
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Advertising and Promotions

MKT 2283
Closed
Lethbridge College
Lethbridge College
Lethbridge, Alberta, Canada
Natalie Barfuss
Instructor
(2)
4
Timeline
  • January 10, 2022
    Experience start
  • January 12, 2022
    Project Scope Meeting
  • February 23, 2022
    Midway Check In
  • April 13, 2022
    Experience end
Experience
6/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
strategic communications marketing research brand positioning marketing strategy target marketing
Learner goals and capabilities

This course is a skills-based advertising and promotions course offered to second-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. Students will use this opportunity to apply what they've learned for the following:

Integrated Marketing Communication Strategy assessment and plan development for a specific problem, campaign, or scenario -

  • Inbound and Outbound Promotions
  • Situation assessment
  • Target market assessment
  • Company logistical assessment
  • Integrated marketing communication assessment
  • Analysis and development of a comprehensive recommendations

Learners

Learners
Undergraduate
Any level
40 learners
Project
25 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Students are flexible for this project depending on company-desired outcomes based on scenario, campaign, or specific problem. This could include one or more of the following:

  • In-depth secondary Marketing Research
  • Analysis of existing marketing strategy
  • Developing the target-market based marketing communication plan
  • Suggesting brand positioning & drafting brand positioning statement
  • Integrated Marketing Communication mini-audit
  • Problem analysis and communication / promotional recommendations
  • Planning for an upcoming campaign with recommendations for media types based on target market preferences
  • Scenario-based analysis and recommendations for an Integrated Marketing Communication plan
Project timeline
  • January 10, 2022
    Experience start
  • January 12, 2022
    Project Scope Meeting
  • February 23, 2022
    Midway Check In
  • April 13, 2022
    Experience end

Project Examples

Requirements

By the time they do this project, students have the following skills:

  • Advertising campaign development
  • Digital / Social media marketing campaigns
  • Meda toolkits
  • Press Releases
  • Event Planning

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide sufficient company information and background of the problem, scenario, or campaign for assessment.

Be available to meet twice online with students at the beginning of the project and mid-way.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.