RBC Future Launch
RBC Future Launch
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MBA Business Consulting Project (Simon Fraser University)

BUS 655
Closed
RBC Future Launch
RBC Future Launch
Anthony Chan
Senior Lecturer
(9)
6
Timeline
  • January 2, 2025
    Experience start
  • April 9, 2025
    Experience end
Experience
17/16 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Any industries

Experience scope

Categories
Market research Competitive analysis Market expansion Sales strategy Product management
Skills
marketing strategies market positioning competitive analysis talent management master of business administration (mba) market research management consulting foreign market business strategies risk analysis
Learner goals and capabilities

This experience offers your organization the opportunity to collaborate with a team of five MBA students who are eager to apply their academic knowledge to real-world business challenges. These students are equipped with skills in competitive analysis, business strategy, risk assessment, and market research. Over the course of 125 hours, they will work to address a specific business opportunity or problem in areas such as marketing, strategy, talent management, IT strategy, new product development, or foreign market entry. The goal is to provide actionable insights and strategies that can be implemented to enhance your organization's operations or market position.

Learners

Learners
Graduate
Intermediate, Advanced levels
80 learners
Project
25 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive competitive analysis report
  • Presentation to company with focus on Q&A
  • Strategic business plan with actionable recommendations
  • Market research report with data-driven insights
  • Risk assessment matrix with mitigation strategies
  • New product development proposal
Project timeline
  • January 2, 2025
    Experience start
  • April 9, 2025
    Experience end

Project Examples

Requirements
  • Develop a market entry strategy for a new international market
  • Conduct a competitive analysis to identify market positioning opportunities
  • Create a talent management strategy to improve employee retention
  • Assess IT strategy alignment with business objectives
  • Design a marketing campaign to increase brand awareness
  • Evaluate potential risks in launching a new product line
  • Analyze customer feedback to enhance product features


Past projects include:

  • Evaluating and recommending suppliers and channel partners in another country.
  • Evaluating whether you should open a location in another country.
  • Evaluating whether you should market your product/services in another country.
  • Evaluating whether you should expand to another country (i.e. China or India).
  • Creating a marketing strategy for the social enterprise arm of a non-for profit
  • Developing a competitive analysis for a short-term real estate company
  • Developing technological solutions for customer support, community engagement, and volunteer engagement and management
  • Creating a business plan for a social enterprise
  • Evaluating business opportunities and strategic growth plan for a digital signage company