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Integrated Digital Marketing Campaign (3rd yr Advanced Diploma Students)

B433
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Danny Smith
Danny Smith
Professor Marketing
(2)
3
Timeline
  • September 5, 2023
    Experience start
  • December 15, 2023
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Startup, Social Enterprise, Non profit, Incubator, Small to medium enterprise
Any industries

Experience scope

Categories
Digital marketing Communications Product or service launch Marketing strategy Hospitality, tourism & culinary arts
Skills
problem solving promotional strategy presentation skills marketing strategy integrated marketing communications
Learner goals and capabilities

Do you need a digital marketing campaign to promote your product or service?

Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:

  • social media
  • search
  • content
  • display
  • mobile

Students will respond to your project brief by drawing upon integrated & channel marketing strategies.


Guiding requirements:

  • Consumer good or service
  • Brand standards, e.g. logo


Learners

Learners
Post-graduate
Any level
45 learners
Project
45 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

The top 2 groups, as determined by the instructor, will present their digital media marketing campaign proposal to you in person, or virtually.


You will leave with a:

Pitch Presentation:

  • PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
  • Insights, benefits, support
  • Creative idea
  • 3-4 recommended digital tactics
  • Linear mocks ups for tactics (i.e., rough sketches)

Client Leave Behind:

  • A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
  • Includes bibliographic references


Intellectual property of the concepts will be transferred to the client at the end of the semseter.

Project timeline
  • September 5, 2023
    Experience start
  • December 15, 2023
    Experience end

Project Examples

Requirements

Completed client projects are confidential. That said, you can expect that students will:

  • write a creative brief to guide their project
  • develop a creative campaign idea
  • flesh out the creative campaign idea through multiple digital channels
  • recommend tactics that fit within a budget
  • provide a media blocking chart
  • provide additional tactics incremental to the budget should more funds become available

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.