Strategic Storytelling and Creative Content
Timeline
-
May 6, 2020Experience start
-
May 10, 2020Project Briefing
-
May 14, 2020Work-in-progress Check-in
-
May 17, 2020Project Pitches
-
May 26, 2020Project Report and Showcase Website
-
May 26, 2020Experience end
Timeline
-
May 6, 2020Experience start
-
May 10, 2020Project Briefing
Initial project briefing: 10-15min plus Q 'n' A (preferred in real-time)
-
May 14, 2020Work-in-progress Check-in
Client availability to respond to student question either via email or other means.
-
May 17, 2020Project Pitches
5min pitch presentations to the client -- either in real-time or pre-recorded. There will be 5 projects (max.) per client. Client feedback expected for each pitch.
-
May 26, 2020Project Report and Showcase Website
Each project will produce a final project report (PDF) and a showcase website to be shared with the client.
-
May 26, 2020Experience end
Experience scope
Categories
Communications MediaSkills
strategic storytelling creative content branding strategy researchIn this two-week intensive, held in Singapore, students from Professional Communication, specializing in Advertising and Public Relations, and Communication Design are working in small interdisciplinary teams on communication projects.
Combining the best of both worlds, students apply communication research methods and human-centered design processes to offer innovative communication solutions to real-world problems -- and all this with less than a two-week turn-around.
Learners
Communication campaign (concept creation and collateral design)
- A tailored communication solution for a problem identified in a client brief based on strategic communication analysis, end-user research and creative concept generation.
- Prototype development for communication collateral and creative content including prototype testing with end-users
Communication plan
- After client feedback for final project pitch, each project will provide a project report including a communication plan outlining strategy and project execution
Client presentation
- A 5min client presentation (ideally live or in case of timezone clash: pre-recorded)
Showcase website
- A comprehensive project website that showcase the complete project and its collateral
Project timeline
-
May 6, 2020Experience start
-
May 10, 2020Project Briefing
-
May 14, 2020Work-in-progress Check-in
-
May 17, 2020Project Pitches
-
May 26, 2020Project Report and Showcase Website
-
May 26, 2020Experience end
Timeline
-
May 6, 2020Experience start
-
May 10, 2020Project Briefing
Initial project briefing: 10-15min plus Q 'n' A (preferred in real-time)
-
May 14, 2020Work-in-progress Check-in
Client availability to respond to student question either via email or other means.
-
May 17, 2020Project Pitches
5min pitch presentations to the client -- either in real-time or pre-recorded. There will be 5 projects (max.) per client. Client feedback expected for each pitch.
-
May 26, 2020Project Report and Showcase Website
Each project will produce a final project report (PDF) and a showcase website to be shared with the client.
-
May 26, 2020Experience end
Project Examples
Requirements
We are happy to negotiate the exact project outcomes in order to better suit specific client needs.
Our usual project deliverables are:
- Communication campaign (concept creation and collateral design)
- Communication plan
- Client presentation
- Showcase website
Previous studio clients of RMIT Professional Communication range from the corporate, social enterprise, local government and independent media sector. It includes ANZ, Edelman, Viva Energy, Parks Victoria, Corangamite Catchment Management Authority, Eastern Maar Aboriginal Corporation and WIDGET (Women In Development (Games & Everything Tech)) among others.
Selected 2019 student projects (2nd year undergraduate)
Student Learning Solutions in Singapore
Client: SIMGE Study and Learning Centre
Aging Population in Singapore
Independent Project
- Project 1 (Singapore)
Philanthropy: Annual Staff Giving campaign
Client: RMIT Philanthropy
- Project 1 (Melbourne)
Cybersecurity Messaging
Client: RMIT Change & Awareness lead, Information Technology Services
- Project 1 (Melbourne)
How does Global Education look like?
Client: RMIT GlobalX
Community Engagement: The Capitol Theatre Student Film Festival
Client: The Capitol Theatre
- Project 1 (Melbourne)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
10min Course briefing session on May 8th 2020 -- either in real-time (skype/zoom) 10:30am SGP time or pre-recorded video PLUS Q'n'A - if possible
30min Work-in-progress Check-in (5 groups) on May 12th 2020 -- asynchronous (email/private forum)
60min Project Pitch presentations on May15h 2020 either in real-time (skype/zoom) between 12-3pm am SGP time or pre-recorded including specific group feedback by the client
Timeline
-
May 6, 2020Experience start
-
May 10, 2020Project Briefing
-
May 14, 2020Work-in-progress Check-in
-
May 17, 2020Project Pitches
-
May 26, 2020Project Report and Showcase Website
-
May 26, 2020Experience end
Timeline
-
May 6, 2020Experience start
-
May 10, 2020Project Briefing
Initial project briefing: 10-15min plus Q 'n' A (preferred in real-time)
-
May 14, 2020Work-in-progress Check-in
Client availability to respond to student question either via email or other means.
-
May 17, 2020Project Pitches
5min pitch presentations to the client -- either in real-time or pre-recorded. There will be 5 projects (max.) per client. Client feedback expected for each pitch.
-
May 26, 2020Project Report and Showcase Website
Each project will produce a final project report (PDF) and a showcase website to be shared with the client.
-
May 26, 2020Experience end