Master's Marketing Plan Creation & Implementation
Timeline
-
December 31, 2019Experience start
-
January 11, 2020Project Scope Meeting
-
February 11, 2020Monthly Check in
-
March 20, 2020Monthly Check in
-
April 7, 2020Monthly Check in
-
May 8, 2020Monthly check in
-
August 1, 2020Experience end
Timeline
-
December 31, 2019Experience start
-
January 11, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 11, 2020Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
March 20, 2020Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 7, 2020Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
May 8, 2020Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
June 6, 2020Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 4, 2020Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 28, 2020Final Presentation
The meetings will ensure that the process is on track and timely action can be taken to course correct.
-
August 1, 2020Experience end
Experience scope
Categories
Marketing strategy MediaSkills
public relations story telling business consulting communications project managementMaster's student-consultants will devise a strategy for a marketing opportunity your organization has and work with you to complete a successful implementation.
Learners
Final project deliverables include:
- A 50-slide marketing plan proposal.
- Three months of proposal implementation.
Project timeline
-
December 31, 2019Experience start
-
January 11, 2020Project Scope Meeting
-
February 11, 2020Monthly Check in
-
March 20, 2020Monthly Check in
-
April 7, 2020Monthly Check in
-
May 8, 2020Monthly check in
-
August 1, 2020Experience end
Timeline
-
December 31, 2019Experience start
-
January 11, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 11, 2020Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
March 20, 2020Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 7, 2020Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
May 8, 2020Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
June 6, 2020Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 4, 2020Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 28, 2020Final Presentation
The meetings will ensure that the process is on track and timely action can be taken to course correct.
-
August 1, 2020Experience end
Project Examples
Requirements
Starting this January, Master's-level student-consultants will spend 180 hours per team of 6 working to develop and implement a marketing plan that takes advantage of a current opportunity.
Based on the information that you provide, your goals, and student-consultants' marketing research and expertise, they will propose a marketing plan the achieve your desired outcomes. Upon your acceptance of their proposal, they will spend 3 months implementing the plan.
Project examples include, but are not limited to:
- Evaluate your website against your objectives, make recommendations, and implement their recommendations to create a more compelling website.
- Analyze the effectiveness of your existing social media strategy and devise recommendations that they will subsequently implement.
- Identify a new customer segment for your market offering, develop a strategy to target this segment, and implement this strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
December 31, 2019Experience start
-
January 11, 2020Project Scope Meeting
-
February 11, 2020Monthly Check in
-
March 20, 2020Monthly Check in
-
April 7, 2020Monthly Check in
-
May 8, 2020Monthly check in
-
August 1, 2020Experience end
Timeline
-
December 31, 2019Experience start
-
January 11, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 11, 2020Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
March 20, 2020Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 7, 2020Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
May 8, 2020Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
June 6, 2020Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 4, 2020Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 28, 2020Final Presentation
The meetings will ensure that the process is on track and timely action can be taken to course correct.
-
August 1, 2020Experience end