Content Strategy Consultancy
Timeline
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November 3, 2019Experience start
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November 7, 2019Project Scope Meeting
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November 21, 2019Proposal: Ideation & Brainstorming
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November 28, 2019Draft Content 1
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December 5, 2019Draft Content 2
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December 12, 2019Final Presentation
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December 14, 2019Experience end
Timeline
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November 3, 2019Experience start
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November 7, 2019Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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November 21, 2019Proposal: Ideation & Brainstorming
Students will provide an initial proposal with content brainstorming and ideas to company. Company will be asked to provide feedback on the proposals.
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November 28, 2019Draft Content 1
Students will submit a draft version of proposed creative content to the company. Company will be asked to provide feedback on the draft.
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December 5, 2019Draft Content 2
In preparation for the final presentation, students will submit a second draft of proposed creative content incorporating the company's feedback. Company will be asked to provide feedback a final time by December 9.
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December 12, 2019Final Presentation
Students will present to the company either in person or via web conferencing.
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December 14, 2019Experience end
Experience scope
Categories
Communications Marketing strategy MediaSkills
digital marketing branding marketing strategy researchCreating a social media content strategy
Would you like to launch a social media campaign but, you’re not sure what your content should include? Do you need support on your social media content strategy?
Research and ideation will create your content strategy.
You will gain access to second-year digital design students with creative, copywriting and planning experience. Through research and ideation they will help formulate your social media content strategy and provide creative samples.
Learners
- Content Proposal
- Sample creative
- Pitch Presentation
Project timeline
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November 3, 2019Experience start
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November 7, 2019Project Scope Meeting
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November 21, 2019Proposal: Ideation & Brainstorming
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November 28, 2019Draft Content 1
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December 5, 2019Draft Content 2
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December 12, 2019Final Presentation
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December 14, 2019Experience end
Timeline
-
November 3, 2019Experience start
-
November 7, 2019Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 21, 2019Proposal: Ideation & Brainstorming
Students will provide an initial proposal with content brainstorming and ideas to company. Company will be asked to provide feedback on the proposals.
-
November 28, 2019Draft Content 1
Students will submit a draft version of proposed creative content to the company. Company will be asked to provide feedback on the draft.
-
December 5, 2019Draft Content 2
In preparation for the final presentation, students will submit a second draft of proposed creative content incorporating the company's feedback. Company will be asked to provide feedback a final time by December 9.
-
December 12, 2019Final Presentation
Students will present to the company either in person or via web conferencing.
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December 14, 2019Experience end
Project Examples
Requirements
Suggested broad research & planning project ideas are:
Channel Selection– students will research and recommend the social media channels that suit your business needs. They will also provide sample posts for recommended channels.
Brand aesthetics & storyboarding – students will research and complete a one-week storyboard based on your company persona. This will include guidance on colour, visuals and brand elements.
Editorial calendar – students will research and present a one-week social media editorial calendar based on a specific marketing need and up to three social media channels.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails and provide feedback on student work.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Attend the student presentations either in person or via web conferencing.
Timeline
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November 3, 2019Experience start
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November 7, 2019Project Scope Meeting
-
November 21, 2019Proposal: Ideation & Brainstorming
-
November 28, 2019Draft Content 1
-
December 5, 2019Draft Content 2
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December 12, 2019Final Presentation
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December 14, 2019Experience end
Timeline
-
November 3, 2019Experience start
-
November 7, 2019Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 21, 2019Proposal: Ideation & Brainstorming
Students will provide an initial proposal with content brainstorming and ideas to company. Company will be asked to provide feedback on the proposals.
-
November 28, 2019Draft Content 1
Students will submit a draft version of proposed creative content to the company. Company will be asked to provide feedback on the draft.
-
December 5, 2019Draft Content 2
In preparation for the final presentation, students will submit a second draft of proposed creative content incorporating the company's feedback. Company will be asked to provide feedback a final time by December 9.
-
December 12, 2019Final Presentation
Students will present to the company either in person or via web conferencing.
-
December 14, 2019Experience end