Looking to elevate your organization, and bring it to the next level? Bring on learners from Nipissing University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.

Learners in this program/experience will be learning about importance of integrated marketing communication. They will be investigating different tools of the promotional mix toolbox (e.g., print and broadcast, out-of-home, PR, personal selling, advertising, social media, etc.) in order to understand the benefits and weaknesses of each tool and hence be able to use the appropriate one for a chosen campaign they are asked to develop.

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 

Some final project deliverables might include: 

1. A 10-15 minute presentation on key findings and recommendations
2. A detailed report including their research, analysis, insights and recommendations