Promotional Campaign
General
- Undergraduate; 2nd year, 3rd year
- 15 learners; teams of 4
- 16 hours per learner
- Dates set by experience
- Educators assign learners to projects
- A maximum of 2 team(s) or 7 learner(s) per project.
Preferred companies
- 1/2 project matches
- Ontario, Canada
- Academic experience
- Any company type
- Any industries
Categories
Skills
Project timeline
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January 21, 2024Experience start
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January 30, 2024Proposal
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April 8, 2024Experience end
Timeline
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January 21, 2024Experience start
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January 30, 2024Proposal
A brief proposal is due on Jan 29, 11:59pm, where students must present a company they will be working with and the promotional task, goal, and the working concept for the campaign. It should be no longer than 1.5 pages and should clearly identify 1) the company and 2) the promotional objectives.
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April 8, 2024Experience end
Overview
- Details
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Looking to elevate your organization, and bring it to the next level? Bring on learners from Nipissing University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.
Learners in this program/experience will be learning about importance of integrated marketing communication. They will be investigating different tools of the promotional mix toolbox (e.g., print and broadcast, out-of-home, PR, personal selling, advertising, social media, etc.) in order to understand the benefits and weaknesses of each tool and hence be able to use the appropriate one for a chosen campaign they are asked to develop.
- Learner skills
- Online communication, Promotional mix, Integrated marketing communications, Selling techniques, Research
- Deliverables
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Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Some final project deliverables might include:
- A 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Project Examples
Learners in groups of 4 will work with your company to identify your promotional communication needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that learners can complete may include, but are not limited to:
- analysis of the current promotional communication activities and their feasibility to reach the company's goals/objectives
- customer analysis
- development of promotional communication plan and its presentation
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.
Provide an opportunity for learners to present their work and receive feedback.
Provide relevant information and/or data as needed for the project.
How is your project relevant to the experience?