Integrated Marketing Communications Plan
General
- Undergraduate; 2nd year
- 40 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 16 projects wanted
- Vancouver, British Columbia, Canada
- Academic experience
- Any company type
- Any industries
Categories
Project timeline
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June 13, 2017Experience start
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June 21, 2017Project Scope Meeting
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August 15, 2017Midway Check In
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August 15, 2017Experience end
Timeline
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June 13, 2017Experience start
-
June 21, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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August 15, 2017Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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August 15, 2017Experience end
Overview
- Details
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Give your organization the opportunity to focus on the promotional elements of your marketing strategy
- Learner skills
- Event marketing, Promotion, Public relations, Advetising
- Deliverables
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Deliverables for the project could include:
- Overview of target market and rationale
- Social media strategy
- UnBounce and Google Adword analysis
- Media recommendations - including website names, magazine titles, newspaper titles, etc.
- Example of potential web banner ad
- Budget of proposed activities
- Posting online or web video ad (optional)
- YouTube strategy (optional)
- Event sponsorship recommendations coupled with catchy PR story
- Additional creative marketing ideas.
Project Examples
Integrated Marketing Communications plan can help your organization execute and deliver on your marketing strategy. A group of students will work to enforce your organization's current brand awareness by:
- Preparing media recommendations
- Developing a budget
- Set the timing for the ad campaign
Through the course of the assignment students will:
- Build an Unbounce landing page for campaign
- Design a Google Adwords campaign to promote landing page
- Survey potential customers and talk with focus groups
- Identify and evaluate potential customer profiles and markets
- Develop an IMC campaign for specific market segments
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Participating companies MUST give their group a $50 budget to spend on a Google Adwords campaign. Funds to be paid to the student group by the end of the semester.
Must attend and pitch/present their organization and project to the class at beginning of the semester.
Must attend final presentations at the end of the semester
Minimum $200 Google Adword Budget