Integrated Marketing Communications Plan
Timeline
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June 13, 2017Experience start
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June 21, 2017Project Scope Meeting
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August 15, 2017Midway Check In
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August 15, 2017Experience end
Timeline
-
June 13, 2017Experience start
-
June 21, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
August 15, 2017Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 15, 2017Experience end
Experience scope
Categories
Skills
event marketing promotion public relations advetisingGive your organization the opportunity to focus on the promotional elements of your marketing strategy
Learners
Deliverables for the project could include:
- Overview of target market and rationale
- Social media strategy
- UnBounce and Google Adword analysis
- Media recommendations - including website names, magazine titles, newspaper titles, etc.
- Example of potential web banner ad
- Budget of proposed activities
- Posting online or web video ad (optional)
- YouTube strategy (optional)
- Event sponsorship recommendations coupled with catchy PR story
- Additional creative marketing ideas.
Project timeline
-
June 13, 2017Experience start
-
June 21, 2017Project Scope Meeting
-
August 15, 2017Midway Check In
-
August 15, 2017Experience end
Timeline
-
June 13, 2017Experience start
-
June 21, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
August 15, 2017Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 15, 2017Experience end
Project Examples
Requirements
Integrated Marketing Communications plan can help your organization execute and deliver on your marketing strategy. A group of students will work to enforce your organization's current brand awareness by:
- Preparing media recommendations
- Developing a budget
- Set the timing for the ad campaign
Through the course of the assignment students will:
- Build an Unbounce landing page for campaign
- Design a Google Adwords campaign to promote landing page
- Survey potential customers and talk with focus groups
- Identify and evaluate potential customer profiles and markets
- Develop an IMC campaign for specific market segments
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Participating companies MUST give their group a $50 budget to spend on a Google Adwords campaign. Funds to be paid to the student group by the end of the semester.
Must attend and pitch/present their organization and project to the class at beginning of the semester.
Must attend final presentations at the end of the semester
Minimum $200 Google Adword Budget
Timeline
-
June 13, 2017Experience start
-
June 21, 2017Project Scope Meeting
-
August 15, 2017Midway Check In
-
August 15, 2017Experience end
Timeline
-
June 13, 2017Experience start
-
June 21, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
August 15, 2017Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
August 15, 2017Experience end