Come on in!
RBC Future Launch
Log in Sign up
Closed

Closed to new projects.

Experience is no longer accepting new projects.
Find similar experiences
Timeline
  • June 13, 2017
    Experience start
  • June 21, 2017
    Project Scope Meeting
  • August 15, 2017
    Midway Check In
  • August 15, 2017
    Experience end

About this experience

Contact
Jarrett Vaughan
Professor
3
Learner skills
event marketing promotion public relations advetising
What learners can do

Give your organization the opportunity to focus on the promotional elements of your marketing strategy

Experience
16 projects wanted
Preferred companies
Vancouver, British Columbia, Canada
Any company type
Any industries

What learners can deliver

Expected outcomes and deliverables

Deliverables for the project could include:

  • Overview of target market and rationale
  • Social media strategy
  • UnBounce and Google Adword analysis
  • Media recommendations - including website names, magazine titles, newspaper titles, etc.
  • Example of potential web banner ad
  • Budget of proposed activities
  • Posting online or web video ad (optional)
  • YouTube strategy (optional)
  • Event sponsorship recommendations coupled with catchy PR story
  • Additional creative marketing ideas.
Learners
Undergraduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Project timeline
  • June 13, 2017
    Experience start
  • June 21, 2017
    Project Scope Meeting
  • August 15, 2017
    Midway Check In
  • August 15, 2017
    Experience end

Projects you can submit

Integrated Marketing Communications plan can help your organization execute and deliver on your marketing strategy. A group of students will work to enforce your organization's current brand awareness by:

  • Preparing media recommendations
  • Developing a budget
  • Set the timing for the ad campaign

Through the course of the assignment students will:

  • Build an Unbounce landing page for campaign
  • Design a Google Adwords campaign to promote landing page
  • Survey potential customers and talk with focus groups
  • Identify and evaluate potential customer profiles and markets
  • Develop an IMC campaign for specific market segments

Required questions for companies

Companies matching with this experience will answer these questions.

  • Q1 - Checkbox
    Participating companies MUST give their group a $50 budget to spend on a Google Adwords campaign. Funds to be paid to the student group by the end of the semester.
  • Q2 - Checkbox
    Must attend and pitch/present their organization and project to the class at beginning of the semester.
  • Q3 - Checkbox
    Must attend final presentations at the end of the semester
  • Q4 - Checkbox
    Minimum $200 Google Adword Budget