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Integrated Digital Marketing Campaign (3rd-yr Advanced Diploma Students) - Section 1

MARK 3030
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Danny Smith
Danny Smith
Professor Marketing
(2)
3
Timeline
  • September 2, 2019
    Experience start
  • September 17, 2019
    Client Project Briefing to Students
  • December 15, 2019
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Social Enterprise, Startup, Small to medium enterprise, Non profit, Incubator
Any industries

Experience scope

Categories
Communications Product or service launch Marketing strategy Hospitality, tourism & culinary arts
Skills
promotional strategy presentation skills marketing strategy problem solving integrated marketing communications
Learner goals and capabilities

Do you need a digital marketing campaign to promote your product or service?

Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:

  • social media
  • search
  • content
  • display
  • mobile

Students will respond to your project brief by drawing upon integrated & channel marketing strategies.

Guiding requirements:

  • Greator Toronto Area
  • Consumer good or service
  • Brand standards, e.g. logo

Learners

Learners
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The top 2 groups, as determined by the instructor, will present their digital media marketing campaign proposal to you in person, or virtually.

You will leave with a:

Pitch Presentation:

  • PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
  • Insights, benefits, support
  • Creative idea
  • 3-4 recommended digital tactics
  • Linear mocks ups for tactics (i.e., rough sketches)

Client Leave Behind:

  • A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
  • Includes bibliographic references
Project timeline
  • September 2, 2019
    Experience start
  • September 17, 2019
    Client Project Briefing to Students
  • December 15, 2019
    Experience end

Project Examples

Requirements

Completed client projects are confidential. That said, you can expect that students will:

  • write a creative brief to guide their project
  • develop a creative campaign idea
  • flesh out the creative campaign idea through multiple digital channels
  • recommend tactics that fit within a budget
  • provide a media blocking chart
  • provide additional tactics incremental to the budget should more funds become available

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.