Based on your organizations goals, students will apply skills in consumer research, wireframing, design, and testing to create a website or app layout that achieves your goals.

Project tasks include:

• Holding a discovery meeting to understand your needs and develop a project scope.
• Interviewing users to gather applicable design specs.
• Conducting user testing to understand and optimize existing design challenges.
• Applying design thinking theory and practices in creating a prototype.

Example projects include, but are not limited to:

• Redesigning an existing website, webpage, or app.
• Designing a new website, webpage, or app.
• Optimizing a specific part of a website, webpage, or app
• Improving the user experience for a parking meter customer

Schedule (7 Week engagement):

• Teams will have 7 weeks to provide a solution for your organization

Week 1: Project/Problem Statement

Week 2: Design Brief / User Research Plan

Week 3: User Research Report

Week 4: Value Proposition Canvas + 5-10 Concept Sketches

Week 5: Three Concepts Review

Week 6: Testing/ Prototyping Report

Week 7: Onsite: Final Project Solution and Pitch Presentation