Customer Satisfaction Survey & Analysis
Timeline
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February 1, 2023Experience start
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May 31, 2023Experience end
Experience scope
Categories
Customer segmentation Data analysis Market research Competitive analysis Marketing strategySkills
sales & marketing business analytics marketing strategy data analysis researchOffer: Individual students from Southampton, UK are seeking live-client opportunities to design, gather and evaluate customer experience satisfaction surveys (preferably from consumers, rather than B2B) for your firm.
What you gain: Do you work for, or own, an existing SERVICE firm, where you'd really like to know what your current customers like about your offer, but don't have the time to do it? Our students will work with you to create, launch and evaluate the results from an online survey asking what your customers value, want and expect from your service experience.
Outputs: Then, they generate a tailored report based on statistical analyses and four key recommendations for your firm, to address any related issues. This provides 'real-world', applied learning for students and practical insights for your business!
Learners
- An online (mostly quantitative - Likert scale) customer service experience satisfaction survey which you can reuse
- Raw data information from respondents
- Data tables and analyses (using SPSS)
- A word document report (including overview of key trends in the industry which relates to your organisation) based on statistical analyses
- Four key recommendations for your firm to address any related issues
Project timeline
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February 1, 2023Experience start
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May 31, 2023Experience end
Project Examples
Requirements
Students develop an online customer value, satisfaction and performance survey to identify areas where your customers perceive firm is doing as well as, worse than, or better than their expectations. They complete a report with 4 key recommendations which you will receive at the end of the Semester 2 (runs Feb 2023 to June 2023).
After studying industry information about your business, your competitors and target customers, students will gather as many online responses as they can, using carefully researched question techniques, to ask what your customers value about the service your firm offers, how well they think your firm performs and how likely they would be to recommend your firm to others.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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February 1, 2023Experience start
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May 31, 2023Experience end