B2C Strategic Marketing Plan W23
Timeline
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January 16, 2023Experience start
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January 24, 2023Project Scope Meeting (online)
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February 11, 2023Project Action Plan - Draft (email)
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February 18, 2023Marketing Research Approach & Questions (email + possible online)
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March 2, 2023Midway Check in (email or online)
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April 15, 2023Final Presentation (online)
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April 23, 2023Experience end
Timeline
-
January 16, 2023Experience start
-
January 24, 2023Project Scope Meeting (online)
Meeting between students and organization to confirm: project scope, communication styles, and important dates. It will take place sometime in the week of Jan 24, 2023 (or before)
-
February 11, 2023Project Action Plan - Draft (email)
Students will share their initial write up of the project.
-
February 18, 2023Marketing Research Approach & Questions (email + possible online)
Students will seek approval on primary research approach and research questions
-
March 2, 2023Midway Check in (email or online)
Students will provide an update on the project
-
April 15, 2023Final Presentation (online)
Student teams will present the final project at the client's location -- sometime in the first 2 weeks of April (based on mutually agreed date between the client and team).
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April 23, 2023Experience end
Experience scope
Categories
Customer segmentation Marketing strategySkills
digital marketing creative thinking marketing research marketing strategy data analysisStudent-consultants working in groups will develop a comprehensive B2C or B2B marketing plan for a marketing objective of your choice.
Learners
At the completion of this project, your organization will receive:
- A full marketing plan and presentation.
- Analysis of all four marketing mix elements; product, price, distribution and promotion.
- Original research about your customers.
- Creative and actionable recommendations based on a clear, well-defined goal.
Project timeline
-
January 16, 2023Experience start
-
January 24, 2023Project Scope Meeting (online)
-
February 11, 2023Project Action Plan - Draft (email)
-
February 18, 2023Marketing Research Approach & Questions (email + possible online)
-
March 2, 2023Midway Check in (email or online)
-
April 15, 2023Final Presentation (online)
-
April 23, 2023Experience end
Timeline
-
January 16, 2023Experience start
-
January 24, 2023Project Scope Meeting (online)
Meeting between students and organization to confirm: project scope, communication styles, and important dates. It will take place sometime in the week of Jan 24, 2023 (or before)
-
February 11, 2023Project Action Plan - Draft (email)
Students will share their initial write up of the project.
-
February 18, 2023Marketing Research Approach & Questions (email + possible online)
Students will seek approval on primary research approach and research questions
-
March 2, 2023Midway Check in (email or online)
Students will provide an update on the project
-
April 15, 2023Final Presentation (online)
Student teams will present the final project at the client's location -- sometime in the first 2 weeks of April (based on mutually agreed date between the client and team).
-
April 23, 2023Experience end
Project Examples
Requirements
Starting this January, a group student-consultants (usually 5-6 students per team) will spend 300 hours building and effective marketing plan for your organization.
Based on their research and analysis, groups will create a plan that fulfills the objective defined by your organization, under the guidance of their instructor.
The resulting plan will serve as a research-based road map to successfully achieve your marketing objective(s).
Potential scopes for this project can include, but are not limited to:
- Promoting a new product/service launch.
- Improving online communications.
- Increasing revenue for an existing product/service.
- Increasing market share/brand awareness .
- Improving customer acquisition/retention.
- Identifying new market segments and opportunities.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 16, 2023Experience start
-
January 24, 2023Project Scope Meeting (online)
-
February 11, 2023Project Action Plan - Draft (email)
-
February 18, 2023Marketing Research Approach & Questions (email + possible online)
-
March 2, 2023Midway Check in (email or online)
-
April 15, 2023Final Presentation (online)
-
April 23, 2023Experience end
Timeline
-
January 16, 2023Experience start
-
January 24, 2023Project Scope Meeting (online)
Meeting between students and organization to confirm: project scope, communication styles, and important dates. It will take place sometime in the week of Jan 24, 2023 (or before)
-
February 11, 2023Project Action Plan - Draft (email)
Students will share their initial write up of the project.
-
February 18, 2023Marketing Research Approach & Questions (email + possible online)
Students will seek approval on primary research approach and research questions
-
March 2, 2023Midway Check in (email or online)
Students will provide an update on the project
-
April 15, 2023Final Presentation (online)
Student teams will present the final project at the client's location -- sometime in the first 2 weeks of April (based on mutually agreed date between the client and team).
-
April 23, 2023Experience end