Does your Tourism/Hospitality organization have a communication challenge you would like to solve? Creating relevant content can bring huge opportunities and make an impact on brand awareness as well as grow your company. In this project, student-writers will create reports and proposals for your organization and focus on online or other mediums. This course develops communication and academic skills needed for students to learn persuasive methods, continue their tourism education and understand the workplace environment.

The final project deliverables will include:

1. Written content that will appeal to your defined audience or media outlet.
2. A brief report on potential media outlets that would be interested in picking up your content and a recommended strategy for gaining traction.