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Social Media Strategy Assessment and Design

ISYS1028
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
Dinithi Abeysinghe
Sessional Lecturer
(6)
2
Timeline
  • October 15, 2021
    Experience start
  • October 16, 2021
    Project Scope Meeting
  • November 13, 2021
    Trial Presentation
  • November 20, 2021
    Final Presentation
  • November 27, 2021
    Experience end
Experience
10/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Skills
social media social media strategy information systems branding
Learner goals and capabilities

In the current business landscape, a strong social media presence can help you promote your products and services and win clients. Strengthen your presence with an assessment conducted by Information Systems students who will review your company’s social media presence to ensure consistent branding and messaging across platforms.

Learners

Learners
Post-graduate
Any level
85 learners
Project
30 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Students will produce a report and a presentation of their recommendations for amendments to the company’s social media platforms, and then suggest a strategy for the organisation to go forward. Students may also recommend the addition of new platforms to the company’s social media inventory.

Project timeline
  • October 15, 2021
    Experience start
  • October 16, 2021
    Project Scope Meeting
  • November 13, 2021
    Trial Presentation
  • November 20, 2021
    Final Presentation
  • November 27, 2021
    Experience end

Project Examples

Requirements

Students will interview company stakeholders to learn about the company’s history, projects, innovations, products and services, and other content essential to the company’s brand. Students will review current social media platforms for design, essential elements, and messaging, and make suggestions for improvements and additional platforms.

Examples include but are not limited to the following:

  • Assessment of essential elements such as social media platform (i.e. Twitter, Facebook)
    • Products and services offered
    • Photos and videos of past projects
    • Advancements in the industry
  • Client testimonials
  • Collection and integration of media and press coverage
  • Collection and integration of industry certifications

A strong social media presence is essential for any company. Students can help you leverage your social media platforms to drive traffic to your site and win clients.

Linked templates
SEO and Social Media Strategy View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

If available, attend the final presentations of the students

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.