RBC Future Launch
RBC Future Launch
Log in Sign up

Digital Marketing Strategy

MRKT 623
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Mohammad Reza Nabizadeh
Mohammad Reza Nabizadeh
Sessional Faculty
(5)
6
Timeline
  • October 23, 2023
    Experience start
  • November 19, 2023
    Proposal Review
  • December 17, 2023
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Advertising Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
analytics digital marketing strategy seo sem paid ads social media marketing email marketing display ads
Learner goals and capabilities

This semester MBA-level students working in groups of 5 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.

Learners

Learners
Post-graduate
Any level
25 learners
Project
10 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit a Digital Marketing Plan (report) including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • October 23, 2023
    Experience start
  • November 19, 2023
    Proposal Review
  • December 17, 2023
    Experience end

Project Examples

Requirements

The project's outcome is a Digital Marketing Plan for the company based on the current situation analysis and business needs.

Working in groups of 5 to 7, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads, and online sales. They complete audits on the business's current website analytics, SEO, and social media presence. Examples of the elements included but are not limited to:

  • SEO plan
  • Paid search marketing plan
  • E-mail marketing plan
  • Social media marketing plan
  • Mobile marketing plan
  • Web analytics, evaluation & recommendations

The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

  • Introduction and Company Background
  • Situation Analysis
  • Objectives
  • Strategic decisions
  • Digital Marketing Tactics
  • Implementation/action plan
  • Conclusion

Please, note that this is a top-line digital strategy with recommendations and examples, but it won't provide any specific tactics or deliverables other than the plan. For instance, teams won't build websites, create ads, social media calendars, keyword lists, etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Have you set up Google Analytics on your website?

Do you introduce a dedicated representative available for a quick online call with the instructor to confirm your scope is an appropriate fit for the course?

Do you introduce a dedicated representative available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students?