RBC Future Launch
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MBA Foreign Market Entry Consultancy (Simon Fraser University)

BUS 710
Closed
RBC Future Launch
RBC Future Launch
AC
Anthony Chan
Senior Lecturer
(9)
6
General
  • Graduate; 1st year
  • 47 learners; teams of 6
  • 25 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 14/11 project matches
  • Anywhere
  • Academic experience
  • Large enterprise, Small to medium enterprise
  • Food & beverage, Manufacturing, Mining, forestry & fishery, Technology, Trade & international business
Categories
Business strategy Competitive analysis Market expansion Sales strategy International development Marketing strategy
Skills
foreign direct investments competitive analysis project planning master of business administration (mba) project scoping management consulting foreign market business strategies risk analysis project implementation
Project timeline
  • February 8, 2024
    Experience start
  • April 10, 2024
    Experience end
Overview
Details

A group of MBA students will work with your organization to assess the benefits and risks of increasing business, expanding operations, or acquiring assets in another country. Students are capable of the following: competitive analysis, business consulting, business strategy, risk assessment, and market research.

Learner skills
Foreign direct investments, Competitive analysis, Project planning, Master of business administration (mba), Project scoping, Management consulting, Foreign market, Business strategies, Risk analysis, Project implementation
Deliverables

Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and understand your objectives.

Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed.

Phase 3 - Outcome: Students will submit a 20-page report evaluating the foreign direct investment opportunity and providing a recommendation as to whether it is a good opportunity for your organization.

Project Examples

Beginning this February, a group of five MBA students will spend 125 hours working with your organization to assess whether you should increase business, expand operations or acquire assets in another country.

Students will conduct research and analysis on a select a country, assess risks, and make a recommendation on whether you should make an investment there.

Past examples have included:

  • Evaluating and recommending suppliers and channel partners in another country.
  • Evaluating whether you should open a location in another country.
  • Evaluating whether you should market your product/services in another country.
  • Evaluating whether you should expand to another country (i.e. China or India).