RBC Future Launch
RBC Future Launch
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MBA Foreign Market Entry Consultancy (Simon Fraser University)

BUS 710
Closed
RBC Future Launch
RBC Future Launch
Anthony Chan
Senior Lecturer
(9)
6
Timeline
  • February 8, 2024
    Experience start
  • April 10, 2024
    Experience end
Experience
14/11 project matches
Dates set by experience
Preferred companies
Anywhere
Large enterprise, Small to medium enterprise
Food & beverage, Manufacturing, Mining, forestry & fishery, Technology, Trade & international business

Experience scope

Categories
Competitive analysis Market expansion Sales strategy International development Marketing strategy
Skills
foreign direct investments competitive analysis project planning master of business administration (mba) project scoping management consulting foreign market business strategies risk analysis project implementation
Learner goals and capabilities

A group of MBA students will work with your organization to assess the benefits and risks of increasing business, expanding operations, or acquiring assets in another country. Students are capable of the following: competitive analysis, business consulting, business strategy, risk assessment, and market research.

Learners

Learners
Graduate
Any level
47 learners
Project
25 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables

Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and understand your objectives.

Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed.

Phase 3 - Outcome: Students will submit a 20-page report evaluating the foreign direct investment opportunity and providing a recommendation as to whether it is a good opportunity for your organization.

Project timeline
  • February 8, 2024
    Experience start
  • April 10, 2024
    Experience end

Project Examples

Requirements

Beginning this February, a group of five MBA students will spend 125 hours working with your organization to assess whether you should increase business, expand operations or acquire assets in another country.

Students will conduct research and analysis on a select a country, assess risks, and make a recommendation on whether you should make an investment there.

Past examples have included:

  • Evaluating and recommending suppliers and channel partners in another country.
  • Evaluating whether you should open a location in another country.
  • Evaluating whether you should market your product/services in another country.
  • Evaluating whether you should expand to another country (i.e. China or India).