Group Social Media Audit
General
- Continuing Education
- 35 learners; teams of 4
- 7 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1 projects wanted
- Toronto, Ontario, Canada
- Academic experience
- Any company type
- Any industries
Categories
Skills
Project timeline
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April 29, 2020Experience start
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May 21, 2020Project Scope Meeting
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July 9, 2020Midway Check In
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August 13, 2020Experience end
Timeline
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April 29, 2020Experience start
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May 21, 2020Project Scope Meeting
Meeting/call between students and organization to confirm: project scope, communication styles, and important dates.
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July 9, 2020Midway Check In
Meeting/call between students and organization to ensure that progress is on track halfway through completion. This midway checkin could also be an email between student groups and the employer. The email would include a list of criteria the students would offer to look into more thoroughly and have the employer’s feedback in an email.
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August 13, 2020Experience end
Overview
- Details
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A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In a group of 4 to 5, students with sales, marketing, and technical backgrounds will work with your organization or brand to conduct an audit of your social media and communications channels and develop a report to help achieve your organization’s goals.
- Learner skills
- Digital media strategy, Marketing, Communication, Sales, Research, New product development, Auditing
- Deliverables
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1. The group must conduct research, complete a social media audit and develop a digital strategy for an organization or brand. The report will be in a 2-3 page written format.
2. Students will have up to 20 minutes to showcase their findings and recommendations visually and in an oral presentation. Organizations that participate in this assignment will get recommendations on how to better use social media to achieve their business goals and a digital strategy for their brand.
3. A package of three example social media posts/ideas/contests/promotions and accompanying content.
Project Examples
- Prepare a SWOT analysis of the social media tools and a comparison analysis of the two main competitors.
- Analyze at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, other.
- Identify 3 tools to recommend to the organization to help optimize and/or measure social media and provide reasons for the recommendations.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Instructors will not be involved in any part of the selection, ranking, or awarding of Incentive winners. Organizations that elect to offer Incentives are solely responsible for the screening, selection, awarding, and provision of any Incentives.
Incentives, prizes, and/or awards (hereafter referred to as “Incentives”) may or may not be offered at the sole discretion of the organization and awarded upon the completion of the project.
Provide students with information on the company and its structure, and marketing and communications tools and materials that would be relevant for the project.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions in a timely manner on an ongoing basis.
Seneca College assumes no liability and is not responsible for the selection, ranking, awarding or provision of the Incentives to the winners.
Be available for a call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course, be available for a check-in call, if required.