RBC Future Launch
RBC Future Launch
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International (Trade) Management Fall 2023

BUSN 10002
Closed
Mohawk College
Mohawk College
Hamilton, Ontario, Canada
Lisa Krien
Professor
(6)
6
Timeline
  • September 11, 2023
    Experience start
  • December 21, 2023
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Canada
Small to medium enterprise
Consumer goods & services

Experience scope

Categories
Lead generation Market research Competitive analysis Market expansion Sales strategy
Skills
competitive analysis business consulting international expansion business strategy research
Learner goals and capabilities

Students from Mohawk College will develop a comprehensive international expansion plan, consisting of detailed internal analysis of a company's resources and capabilities; international market analysis using secondary and primary data; Supply chain and compliance and risk analysis.

Learners

Learners
Graduate
Any level
35 learners
Project
55 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final deliverable will include:

  1. International Business Plan (importing into or exporting from Canada)
  2. A 15-20 minute presentation summarizing key findings with a Q&A session at the end


Project timeline
  • September 11, 2023
    Experience start
  • December 21, 2023
    Experience end

Project Examples

Requirements

This project will allow participating firms a low-risk method for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.

The project can include but is not limited to:

  • Innovating an existing product or product line to reach a new international target market
  • Target market screening
  • Identifying which international market to enter (including a market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. networking management strategies, cultural norms, and laws/regulations)
  • Identifying potential international partners for international expansion, and providing a brief strategic overview

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be able to meet at the beginning of the term to go over the scope of the project, communication styles, and key dates with the students.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions, after vetting by the instructor.

Be available to attend the final presentation with the students and provide feedback.