RBC Future Launch
RBC Future Launch
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Market Research for Decision Making

101
Closed
Venture for Canada (VFC)
Venture for Canada (VFC)
Toronto, Ontario, Canada
Emily Masching
Emily Masching
Product Owner
(21)
Timeline
  • June 2, 2021
    Experience start
  • June 18, 2021
    Project Scope Meeting
  • July 1, 2021
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Market research
Skills
market research research
Learner goals and capabilities

Guided by your organizational objectives, a group of student-researchers will gather and analyze data in order to provide you with key insights and strategic recommendations.

Learners

Learners
Bootcamp
Any level
5 learners
Project
80 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include:

  1. A 10 page written report detailing the challenge, recommended solutions, and action plan.
  2. A 30-minute presentation with actionable recommendations based on the market research results.
Project timeline
  • June 2, 2021
    Experience start
  • June 18, 2021
    Project Scope Meeting
  • July 1, 2021
    Experience end

Project Examples

Requirements
  • Investigating the competitive landscape to identify key messaging for promotion.
  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Develop a pricing strategy based on industry research and customer surveys.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
Linked templates
Market Expansion Research View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.