Biotechnology Innovation Commercialization
Timeline
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October 1, 2019Experience start
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October 5, 2019Project Scope Meeting
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October 16, 2019Environmental Analysis
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October 31, 2019Market and Competitor REsearch
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November 16, 2019Value Proposition Analysis
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December 7, 2019Final Report
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December 7, 2019Experience end
Timeline
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October 1, 2019Experience start
-
October 5, 2019Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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October 16, 2019Environmental Analysis
PEST analysis and Technical Background review
-
October 31, 2019Market and Competitor REsearch
Porter Analysis and Market review
-
November 16, 2019Value Proposition Analysis
Prepare an analysis that assesses the market, financial and operational potential of the opportunity
-
December 7, 2019Final Report
Concludes the analysis of the opportunity including the use of a Business Model Canvas
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December 7, 2019Experience end
Experience scope
Categories
Market research Product or service launchSkills
writing competitive analysis sales & marketing business strategyStudents would work in teams of 4-5, undertaking four progressive deliverables
1. Environmental analysis for a Commercial Opportunity: Political, Legal, Economic, Social, Demographic and especially Technical as this is the arena of the students' strengths as they all have science training
2. Industry Analysis,
3. Target and Value Analysis, Financial, Market, Operational and Human Resource constraints
4. Summary in use of a Business Model Canvas to conclude likelihood of product success
Learners
Market analysis
Technical analysis, Primarily in BIOTechnology
Legal and political issues that are or may arise
Environmental and industry analysis
Value Chain and Business Model Canvas submission for the opportunity
Ultimately a Business report approximately 15-pages on the feasibility of a BioTechnological Proposition in the current market, founded on the initial basis of technical feasibility
Project timeline
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October 1, 2019Experience start
-
October 5, 2019Project Scope Meeting
-
October 16, 2019Environmental Analysis
-
October 31, 2019Market and Competitor REsearch
-
November 16, 2019Value Proposition Analysis
-
December 7, 2019Final Report
-
December 7, 2019Experience end
Timeline
-
October 1, 2019Experience start
-
October 5, 2019Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 16, 2019Environmental Analysis
PEST analysis and Technical Background review
-
October 31, 2019Market and Competitor REsearch
Porter Analysis and Market review
-
November 16, 2019Value Proposition Analysis
Prepare an analysis that assesses the market, financial and operational potential of the opportunity
-
December 7, 2019Final Report
Concludes the analysis of the opportunity including the use of a Business Model Canvas
-
December 7, 2019Experience end
Project Examples
Requirements
1. feasibility of exporting animal genetics
2. comparison of generating Polyclonal antibodies in poultry or Goats
3. market potential for a electronic health monitoring systems
4. DNA barcoding issues and opportunities
5. Canabis refinement and processing challenges
6. Invasive species DNA testing opportunities
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
October 1, 2019Experience start
-
October 5, 2019Project Scope Meeting
-
October 16, 2019Environmental Analysis
-
October 31, 2019Market and Competitor REsearch
-
November 16, 2019Value Proposition Analysis
-
December 7, 2019Final Report
-
December 7, 2019Experience end
Timeline
-
October 1, 2019Experience start
-
October 5, 2019Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 16, 2019Environmental Analysis
PEST analysis and Technical Background review
-
October 31, 2019Market and Competitor REsearch
Porter Analysis and Market review
-
November 16, 2019Value Proposition Analysis
Prepare an analysis that assesses the market, financial and operational potential of the opportunity
-
December 7, 2019Final Report
Concludes the analysis of the opportunity including the use of a Business Model Canvas
-
December 7, 2019Experience end