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Integrated Digital & Traditional Marketing Campaign (Spring/Summer 2020: 2-year diploma students)

MARK 2063
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Danny Smith
Danny Smith
Professor Marketing
(2)
3
Timeline
  • May 18, 2020
    Experience start
  • June 6, 2020
    Client Project Briefing to Students
  • August 15, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any company type
Any industries

Experience scope

Categories
Skills
marketing rough sketches integrated marketing communications marketing strategies digital marketing social media microsoft powerpoint
Learner goals and capabilities

Do you need a digital & traditional marketing campaign to promote your product or service?

Engage our Digital & Traditional Marketing undergrad students to develop an integrated marketing campaign including:

  • Digital: social media, search, content, display, mobile
  • Traditional: video, direct, radio

Students will respond to your project brief by drawing upon integrated & channel marketing strategies.

Guiding requirements:

  • Greator Toronto Area
  • Consumer good or service
  • Brand standards, e.g. logo

Learners

Learners
Diploma
Any level
30 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The top 1-2 groups, as determined by the instructor, will present their integrated marketing campaign proposal to you in person, or virtually.

You will leave with a:

Pitch Presentation:

  • PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
  • Insights, benefits, support
  • Creative idea
  • 3-4 recommended tactics
  • Linear mocks ups for tactics (i.e., rough sketches)

Client Leave Behind:

  • A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
  • Includes bibliographic references
Project timeline
  • May 18, 2020
    Experience start
  • June 6, 2020
    Client Project Briefing to Students
  • August 15, 2020
    Experience end

Project Examples

Requirements

Completed client projects are confidential. That said, you can expect that students will:

  • write a creative brief to guide their project
  • develop a creative campaign idea
  • flesh out the creative campaign idea through multiple digital channels
  • recommend tactics that fit within a budget
  • provide a media blocking chart
  • provide additional tactics incremental to the budget should more funds become available

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:
  • question

    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

  • question

    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

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