Healthcare Strategic Plan

Director-MHA
(1)
2
Timeline
  • June 26, 2023
    Experience start
  • June 27, 2023
    Teams Formed
  • July 9, 2023
    Overview of Your Project's Organization
  • July 16, 2023
    External Scan
  • July 23, 2023
    Canvases and Internal Analysis
  • July 30, 2023
    Strategic Objectives & Projects
  • August 13, 2023
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Anywhere
Large enterprise, Non profit, Small to medium enterprise
Hospital, health, wellness & medical

Experience scope

Categories
Market research Competitive analysis Market expansion Product or service launch Marketing strategy
Skills
planning feasibility studies strategic analysis strategic marketing needs assessment research mental health act
Learner goals and capabilities

This is the capstone course in the Master of Healthcare Administration Program, and it consolidates learning from every other course in a real-life strategic analysis of a healthcare organization. The course focuses on the main processes in planning and delivering healthcare to the community, such as needs assessment, feasibility studies, strategic marketing design, and implementation and evaluation strategies and methods. The course is intended to be a practical, interesting, exciting, and informative culmination for the MHA program.

Learners

Learners
Graduate
Any level
28 learners
Project
70 hours per learner
Educators assign learners to projects
Teams of 7
Expected outcomes and deliverables

This is a seven-week course, so there will be one live presentation at the conclusion of the project.

1.    Approximately a 20 minute presentation on key findings and recommendations.

2.    A detailed report including their research, analysis, insights, and recommendations.

Project timeline
  • June 26, 2023
    Experience start
  • June 27, 2023
    Teams Formed
  • July 9, 2023
    Overview of Your Project's Organization
  • July 16, 2023
    External Scan
  • July 23, 2023
    Canvases and Internal Analysis
  • July 30, 2023
    Strategic Objectives & Projects
  • August 13, 2023
    Experience end

Project Examples

Requirements

Marketing analysis, external environmental scans, competitive landscape analysis, analysis of internal capabilities, marketing analysis, development of strategic planning tools including: SWOT, identification of strategic objectives and projects connected to those objectives, KPIs, balanced score card development and strategic planning calendar and project plan.