Consumer Behavior Research for Decision Making
Timeline
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September 10, 2021Experience start
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September 18, 2021Project Scope Meeting
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October 30, 2021Midpoint Feedback
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December 4, 2021Experience end
Timeline
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September 10, 2021Experience start
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September 18, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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October 30, 2021Midpoint Feedback
Students receive feedback on Phase 1 of their course-client deliverables.
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December 4, 2021Experience end
Experience scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
competitive analysis sales & marketing marketing strategy research digital marketingGuided by your organizational objectives, a group of student-researchers from St. Clair College will profile your target consumers in order to provide you with key insights and strategic recommendations.
Learners
The final project deliverables will be agreed upon by students, company, and educator but may include:
- A written report detailing the challenge, recommended solutions, and action plan.
- A 30-minute presentation with actionable recommendations based on the market research results.
Project timeline
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September 10, 2021Experience start
-
September 18, 2021Project Scope Meeting
-
October 30, 2021Midpoint Feedback
-
December 4, 2021Experience end
Timeline
-
September 10, 2021Experience start
-
September 18, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 30, 2021Midpoint Feedback
Students receive feedback on Phase 1 of their course-client deliverables.
-
December 4, 2021Experience end
Project Examples
Requirements
In groups of 4-5, students will spend approximately 20 hours working on a project of your choosing. Project examples include but are not limited to:
- Market segmentation to identify the ideal target market for a new or existing product or service.
- Investigating the competitive landscape to identify key messaging for promotion.
- Develop a pricing strategy based on industry research and customer surveys.
- Identify business expansion opportunities through location analysis and customer surveys.
- Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 10, 2021Experience start
-
September 18, 2021Project Scope Meeting
-
October 30, 2021Midpoint Feedback
-
December 4, 2021Experience end
Timeline
-
September 10, 2021Experience start
-
September 18, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
October 30, 2021Midpoint Feedback
Students receive feedback on Phase 1 of their course-client deliverables.
-
December 4, 2021Experience end