RBC Future Launch
RBC Future Launch
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Business Development Intern

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Main contact
Lavndr
Lavndr
Brampton, Ontario, Canada
Moeed Akhter
Moeed Akhter
Creative Director
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Project
Academic experience or paid work
60 hours of work total
Learner
Ontario, Canada
Beginner level

Project scope

Categories
Market research Operations Competitive analysis Sales strategy
Skills
competitive analysis sales prospecting business metrics performance metric customer acquisition management prospect research lead management business development sales cold calling
Details
  • Prospect Research – Identify potential clients using LinkedIn, Apollo.io, and other databases.
  • Outbound Outreach – Send pre-written cold emails and LinkedIn messages to prospects.
  • Follow-ups & Scheduling – Manage email sequences and book calls with interested leads.
  • Market Research – Gather insights on competitors and trends to refine your pitch.
  • CRM Updates – Keep track of outreach efforts and responses in our Notion database.


Deliverables

Outcomes

  1. Client Acquisition Pipeline Established: A structured system for identifying, reaching out to, and engaging potential clients, leading to an increase in discovery calls booked.
  2. Market Insights & Competitive Analysis – A comprehensive understanding of industry trends and competitor strategies to refine Lavndr Media’s outreach and positioning.
  3. Improved Outreach Efficiency – A scalable cold email and LinkedIn outreach strategy that increases response rates and lead conversions.
  4. CRM & Lead Management System – A well-organized Notion database tracking prospects, follow-ups, and conversion rates for future iterations of the outreach process.


What You Will Submit

ο»Ώο»ΏOutbound Sales & Lead Generation (50 Prospects Identified & Contacted)

Assist in identifying and reaching out to potential clients using Apollo.io and other lead generation tools. You will research ideal customer profiles, craft compelling outreach messages, and track responses to optimize engagement.

Partnership & Networking Strategy (5 Potential Partnerships Explored)

Research potential collaboration opportunities with complementary businesses, influencers, or industry leaders. You will help strategize ways to create value-driven partnerships that align with Lavndr Media’s growth objectives.

Competitive & Market Analysis Report

Conduct research on key competitors and market trends in the digital marketing, sustainability, and gaming industries. Your findings will help refine Lavndr Media’s positioning and sales strategies to better attract high-value clients.

Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://lavndrmedia.com
Brampton, Ontario, Canada
2 - 10 employees
Marketing & advertising, It & computing, Technology
Representation
BIPOC-Owned Small Business

Lavndr is a consulting firm that partners with local businesses to solve growth and operational challenges. We specialize in identifying gaps across the customer journey and building tailored content, systems, and strategies that turn more leads into long-term clients. Based in the GTA, we work closely with teams across Canada to deliver people-first solutions rooted in business outcomes.

Our service lines include Lavndr Media and Lavndr Digital - both solving challenges in optimizing marketing budgets for SMEs by offering tailored software solutions and organic content strategies that help companies scale.