The main goal for the project is to increase the visibility of Sangha Worldwide among family business owners in Canada. This will involve several different steps for the team, including:

- Researching the target audience and their preferences.

- Developing a marketing strategy tailored to family business owners.

- Creating promotional materials and content that resonates with the target audience.

- Identifying and reaching out to relevant channels and platforms for brand exposure.

- Analyzing the effectiveness of the brand exposure efforts and making adjustments as needed.

By the end of the project, the team should have completed the following tasks:

- A comprehensive marketing strategy targeting family business owners in Canada.

- Developed promotional materials and content aligned with the strategy.

- Executed brand exposure efforts through various channels and platforms.

- Analyzed the effectiveness of the brand exposure and provided recommendations for future efforts.

Final deliverables should include:

- A detailed report outlining the marketing strategy, execution plan, and results analysis.

- Samples of promotional materials and content created for the campaign.

Cofounders are available to provide guidance on marketing and business in general. Tools and other software platforms for marketing may be available for students.