Millennial Marketing Communications Plan
Project scope
Categories
Communications Market research Marketing strategySkills
digital marketing data analytics marketing strategy researchIn our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.
For this project, you will need to:
- Understand our brand and mission (i.e. LDAC Research Hub)
- Conduct research on our users, stakeholders, and competitors.
- Analyze our competitive landscape.
- Identify trends and opportunities in our target market.
- Develop a marketing strategy to promote our brand
- Create a Marketing Communications Campaign
You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.
We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.
About the company
Who We Are
LDAC is a national, non-profit organization founded in 1963 and incorporated in 1971. The organization works with and supports the provincial and territorial associations as the national voice for persons with learning disabilities and those who support them.
LDAC is dedicated to having individuals with learning disabilities:
function as full citizens;
develop to their potential; and
be recognized for their varied and significant contributions.
What We Do
LDAC accomplishes its goals through research, education, and public awareness about the nature and impact of learning disabilities. Through collaboration, communication, and partnership, we strive to catalyze the many efforts of people and organizations working within the Canadian learning disabilities network.
The right to learn, the power to achieve!