To develop and implement a content-driven SEO strategy that positions Seges Markets as an authoritative source in the agricultural market sector. This project aims to improve organic search rankings, increase website traffic, and enhance lead generation by optimizing on-page content and developing high-quality, keyword-rich content pieces.

To leverage data-driven SEO tactics, such as keyword clustering, content gap analysis, and technical SEO improvements, to drive consistent organic growth and strengthen Seges Markets’ digital footprint in the competitive landscape.

SEO Audit and Technical Optimization:

• Conduct a Comprehensive SEO Audit:
• Perform a full SEO audit of Seges Markets’ website to identify technical issues that may impact search engine rankings, such as broken links, duplicate content, and site speed.
• Analyze the website’s current performance on search engines, focusing on core web vitals, mobile usability, and crawlability.
• Deliverable: An SEO audit report with prioritized recommendations for technical optimizations.

Implement Technical SEO Improvements:

• Based on the audit findings, implement necessary changes to improve site performance, such as optimizing page speed, fixing broken links, and improving mobile responsiveness.
• Ensure that all changes adhere to SEO best practices and are tracked using SEO tools.
• Deliverable: A summary report of implemented technical changes and their immediate impact on SEO performance.

Keyword Research and Content Gap Analysis:

• Perform In-Depth Keyword Research:
• Use SEO tools (e.g., SEMrush, Ahrefs) to identify high-potential keywords relevant to Seges Markets’ industry, products, and services.
• Categorize keywords into clusters based on search intent (e.g., informational, transactional) to guide content creation and optimization efforts.
• Deliverable: A keyword research report with keyword clusters and recommended content topics.

Conduct Content Gap Analysis:

• Analyze competitor websites and industry trends to identify content gaps that Seges Markets can capitalize on.
• Develop a list of priority topics and themes where new content can fill these gaps and attract organic traffic.
• Deliverable: A content gap analysis report with recommended content opportunities.

Content Creation and On-Page Optimization:

• Develop High-Quality, SEO-Optimized Content:
• Create a series of 8-10 high-quality, long-form content pieces (e.g., blogs, articles, case studies) that target identified keywords and address the content gaps.
• Ensure each content piece is optimized for on-page SEO, including keyword usage, meta tags, internal linking, and schema markup where applicable.
• Deliverable: A set of 8-10 SEO-optimized content pieces, ready for publication.

Optimize Existing Content for SEO:

• Review and optimize existing content on the Seges Markets website to improve its search engine visibility and relevance.
• Update outdated information, improve keyword usage, and add internal links to new content pieces.
• Deliverable: An optimized content library with a before-and-after performance comparison.

Performance Measurement and Continuous Improvement:

• Monitor SEO Performance and Adjust Strategies:
• Use SEO tools to track key metrics such as organic traffic, keyword rankings, bounce rate, and conversion rates.
• Conduct regular reviews of SEO performance and adjust the strategy based on data-driven insights and industry changes.
• Deliverable: A performance analysis report with recommendations for future SEO optimization efforts.