Marketing Research Intern

Closed
eSight Eyewear
Toronto, Ontario, Canada
Employer
3
Project
Academic experience
320 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
business objectives communication presentations market potential marketing research marketing visual impairment education market research surveys focus group
Details

eSight is an organization that strives to create a more inclusive world and help people living with visual impairments and legal blindness to See New Possibilities. This belief has driven us to invent a truly breakthrough technology that significantly enhances vision for many people living with serious visual impairments.

If you enjoy rewarding challenges, researching, and coming up with effective solutions, you will fit in excellently as a research marketing analyst intern with our team. This is a full-time co-op position in Spring/Summer term (May - August 2021).

Market Research Analyst responsibilities include:

Understanding business objectives and discovering methods to learn about prospective customers’ preferencesCollecting data on consumers demographics and behaviours and consolidating information into actionable items, reports and presentationsAnalyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demandMake recommendations based off data analysis to help eSight discover more potential customersUse online market research to create a database of customer information

Skills and Requirements for this role:

Ability to interpret large amounts of data and to multi-taskStrong communication and presentation skillsSearch engines, web analytics and business research tools acumenAdequate knowledge of data collection methods (polls, focus groups, surveys etc)Strong analytical and critical thinkingCurrently enrolled in a BS degree in Statistics, Marketing or related field· Market Research Analysis experience is an asset

Deliverables
No deliverables exist for this project.
Mentorship

Student mentorship and supervision will be provided by Director of Marketing, eSight Corp.

About the company

Company
Toronto, Ontario, Canada
51 - 200 employees
Technology

Founded on the passion for improving sight for visually impaired people, eSight is opening new vistas and new opportunities for people with macular degeneration, diabetic retinopathy, and 50+ other conditions that cause vision loss. With the help of eSight, millions of people living with visual impairments can achieve their dreams.