PSA Videos and Digital Awareness Tools
Project scope
Categories
Communications Marketing strategy Media Visual artsSkills
public service announcement advocacy congenital heart defects marketing innovation digital communicationsProject Summary
Create relevant Public Service Announcement videos and other Digital Awareness materials.
Project Scope
Create innovative and market trending digital communication tools to target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD).
Project Objective
Create multi channel digital resources including but not limited to:
PSA, Awareness video, Clinic resources
Other duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, discovering how we can change the behaviour to maximize awareness and boost advocacy.
Introductory presentation and project kick off discussion with project team. Status updates monthly as minimum or as needed.
Our team is available to answer any questions and clarify objectives or tasks.
About the company
The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD. Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration. 1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD, sadly, there is no cure. Most will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, and many develop psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available to those with CHD than other cardiac patients and CHD research is underfunded.