The Great Resignation has led to a greater willingness to leave traditional jobs for careers that offer greater personal fulfillment. This, in turn, has created a more competitive job market for recent graduates and soon-to-be graduates, who are seeking careers that align with their values and offer a sense of purpose.

Social enterprises are organizations that aim to generate both social and financial impact. This can include for-profit companies with a social mission, nonprofits that generate revenue through business activities, and hybrid models that combine elements of both. Additionally, social enterprises often offer opportunities to work on innovative and impactful projects, as well as opportunities to grow and develop professionally.

This project aims to leverage student learnings, to provide greater resource stability and sustainability for mission-driven organizations, and for SUSTAIN Magazine as a small media social enterprise with a desire to effect change.

www.SUSTAINMag.ca

Students may choose from one of the following business challenges, or may devise a business challenge of their own.

1. Develop a comprehensive digital marketing strategy for a small media company with a focus on sustainability in food to increase revenue through online advertising, social media campaigns, events, and influencer partnerships.
2. Investigate new revenue streams for a small media company, such as subscription-based models, paid content, and e-commerce. Analyze the potential success and scalability of each option and make recommendations for implementation.
3. Examine the feasibility of expanding a small media company's operations into international markets. Research the cultural, economic, and regulatory differences that may impact the expansion and propose a plan for entering new markets.

We are only too happy to provide:

• A briefing document along with a facilitated overview via teleconference of the important themes and needs for the project
• A single point of contact (POC) assigned to your course and students, with a team of experts available for questions
• Provide attribution for the project to the students and the school for its involvement via LinkedIn and on our website.
• Highlight student' work on the project to organization members, subscribers and audiences

*For those running courses outside of Canada*, we'll provide guidance and direction for the students to better understand the Canadian business (and geographical) landscape, along with openly available sources of data to be used in making their assessments.