Brand Identity and Graphic Design (Level Up)
Project scope
Categories
Market research Marketing strategy Visual artsSkills
branding brand awareness graphic design marketing adobe xd brand identity sales prototyping web analytics researchNumber of students required to work in team: ( 2 teams of 4 students)
Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design w/ Sketch or Adobe XD, prototyping, one-page creations and more!
We believe this project will require:
- Research to define our unique brand position and create consistent promotional messaging
- Logo and/or Name Proposal that highlights brand awareness and brand positioning
- A branding guide
- Using tools to design prototypes that can be implemented into our marketing collateral
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
Zoom calls every week and available on an ad hoc basis
About the company
Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce.