We want students to develop an international expansion plan, explore new market opportunities for Get Glasses Online, perform market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.

The project can include but is not limited to:

• Target market screening
• Identifying which international market to enter (including a market entry strategy)
• Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
• Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
• Identifying potential international partners for international expansion, and providing a brief strategic overview