Level UP Internship Overview

• # of Teams: 1
• Interns Per Team: 1
• Time Commitment: half-time (20 hours/week)
• Total Project Length: 4 weeks (80 hours total)

Project Overview

We are building a brand-new approach to consumer marketing. Our service is currently in development and therefore in "stealth mode". We will eventually need a simple way to introduce our service to 3 different groups of people. To do this, we would like to create 3 animated explainer videos that are each 1-2 minutes in length to tell our story in a way that is appropriate and compelling for each group.

We have broken down the creation of these videos into 2 separate projects. The first project is creating the stories and writing the scripts for these videos. The second project consists of taking those scripts and creating the videos. We are open to one student tackling both projects if they possess the right mix of skills and experience, but think it is more likely that we will end up with separate teams. This listing is for the second project only (animation & production). If you are also interested in the first part, please search the Riipen projects for “Level UP: Written Content for Explainer Videos” and apply for that project separately.

Objective

This 1-person team will take 3 previously written scripts and turn them into 3 separate 1-2 minute explainer videos.

Project Details

This project will include:

• Spending time with our team to understand at a high level the service we are working to build, who the audiences are for the 3 videos and what we want the videos to communicate;
• Reading the scripts created by the writing team and reviewing their creative notes;
• Building on the work of the writing team, you will pitch a graphic look/feel that you would like to use to bring the scripts to life (should be consistent across videos), including style, colors, fonts, characters, etc.;
• Getting buy-in regarding the software/platform to be used for creation, presenting pros/cons of available options (note that we have a strong preference for software that is part of the Adobe Creative Cloud suite);
• Storyboarding all scenes;
• Creating style frames to insure we are all on the same page with the visual direction;
• Creating major graphical elements that will be used across videos;
• Making recommendations regarding required voiceover talent, music and sound; and
• Creating the final explainer videos (including delivery of all component parts).

We will give you access to organizational assets to support this project such as personnel, brand collateral and more.

This project requires strong skills in animation, graphic arts and video production along with great empathy to understand what each audience is looking for and therefore how to deliver it.

Level UP interns will have access to company personnel for company information, ongoing feedback/guidance and Q&A. Background materials and document formats will be provided as appropriate/required.

The primary point of contact for interns will be one of the co-founders of the company.