Innovation Lab App Development & Go-to-Market

Open Opened on September 13, 2025
Main contact
Appy.Yo
Toronto, Ontario, Canada
Project Manager
(71)
8
Portals
(3)
Project
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Market research Mobile app development Product or service launch Software development
Skills
functional testing technical requirements planning value propositions technological change business requirements go-to-market strategy marketing channel promotional materials business strategies
Details

The main objective of this project is to take apps from Appy.yo’s Innovation Lab — where early-stage development has already begun — and help bring them live to market. Students will work on finalizing features, testing functionality, and ensuring technical readiness, while also supporting go-to-market activities such as market research, user feedback collection, branding, and launch planning.

The goal is to bridge the gap between prototype and real-world product launch, giving students experience across both the technical build and the business strategy required to make an app successful. By contributing to development and launch readiness, students will directly impact the rollout of digital solutions designed to help small and medium-sized businesses.

Deliverables

By the end of this project, students will have produced:

Core Deliverables (required):

  • Feature Development & Implementation – build or complete a specific feature in a selected Innovation Lab app or website (e.g., login flow, search function, or database integration).
  • Testing & Quality Assurance – perform functional and usability testing to ensure the feature works as expected, identify and resolve bugs, and confirm stability across devices.
  • Deployment Plan – create clear documentation of the steps required to move the app or website from development/staging to production.
  • Live Deployment – launch the app or website in a live environment, making it accessible to end users.

Expected Outcome:

Students will gain hands-on experience in end-to-end software development, moving a product from prototype to live launch. The project is focused solely on technical tasks—development, testing, and deployment—so it is manageable by a single-discipline team of computer science or software engineering students while still providing practical, real-world experience.

Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
It & computing

Appy.yo provides small to medium business with an ability to join a digital world.