Social Media and Website Content Management Project
Project scope
Categories
Branding & style guides Market research Advertising Market expansion Social media marketingSkills
social media target audience social media content creation scheduling content management marketing content creation user experience (ux) researchThe main goal for the project is to create engaging content for social media platforms and update the company website. Additionally, the project aims to provide options for website upgrades to enhance user experience and functionality.
This will involve several different steps for the team, including:
- Collaborating with the marketing team to understand the brand voice and target audience for social media content creation.
- Developing a content calendar for social media posts and scheduling the posts for optimal engagement.
- Updating the company website with new information, images, and any necessary changes to improve user experience.
- Researching and providing options for website upgrades to enhance functionality and visual appeal.
- Implementing the chosen website upgrades and testing for functionality and user experience.
By the end of the project, the team should complete the following tasks:
- A content calendar for social media posts and scheduled posts for a specified time period.
- Updated company website with new content, images, and any necessary changes.
- A report outlining options for website upgrades, including research, recommendations, and potential impact on user experience and functionality.
- Implementation of chosen website upgrades and testing for functionality and user experience.
Final deliverables:
- A detailed report outlining the content creation process, website updates, and website upgrade options.
- A presentation explaining the implemented changes and the rationale behind the chosen website upgrades.
I will support students by providing a detailed project brief, regular check-ins, and access to necessary resources. Additionally, I will offer guidance and feedback at each project milestone to ensure they stay on track and meet their goals.
About the company
Welcome to Tony's Family Diner, where delicious food and warm hospitality come together to create a memorable dining experience for all. Nestled in the heart of a bustling neighborhood, Tony's Family Diner has been a beloved fixture for generations, serving up classic American comfort food with a dash of homemade charm.
As you step through the doors of Tony's, you're greeted by the inviting aroma of sizzling bacon, freshly brewed coffee, and the tantalizing scent of homemade pies cooling on the windowsill. The atmosphere is cozy and welcoming, with soft lighting and walls adorned with nostalgic memorabilia that evoke a sense of nostalgia for simpler times.
At Tony's, family is at the heart of everything we do. Whether you're dining with loved ones or joining us for a solo meal, you'll feel like part of the family from the moment you walk in. Our friendly servers are always ready with a smile and a kind word, ensuring that every guest feels right at home.
Our menu is a celebration of classic American diner fare, with all of your favorites expertly prepared using the freshest ingredients and time-honored recipes. From fluffy stacks of pancakes dripping with maple syrup to juicy burgers piled high with all the fixings, there's something to satisfy every craving at Tony's. And don't forget to save room for dessert.
Whether you're stopping by for breakfast, lunch, or dinner, Tony's Family Diner is the perfect place to gather with loved ones, share a meal, and create lasting memories. So come on in, pull up a chair, and experience the warmth and hospitality of Tony's – where every meal feels like coming home.
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