YouWoAI is seeking to enhance its presence among students by increasing qualified sign-ups through a targeted digital marketing sprint. The project aims to leverage students' understanding of digital marketing strategies to design and execute a campaign that boosts YouWoAI's visibility and engagement. The focus will be on analyzing current market trends and competitors to identify opportunities for growth. Students will apply their knowledge of SEO, content marketing, and paid advertising channels to create a comprehensive marketing plan. The project will involve developing an experimentation plan to test various strategies and measure their effectiveness in driving sign-ups. By the end of the project, students will gain hands-on experience in digital marketing and contribute to YouWoAI's growth in the student segment.

The project will result in a detailed competitor analysis report, highlighting key insights and opportunities for YouWoAI. Students will also deliver an experimentation plan outlining proposed strategies across SEO, content, and paid channels. Additionally, a final report will be provided, showcasing measurable growth in student sign-ups and evaluating the effectiveness of the implemented strategies. This project will culminate in a presentation summarizing the findings and recommendations for future marketing efforts.