EduTutor is looking to expand its tutoring business through a dynamic marketing campaign. The project involves creating engaging reels and AI-generated videos and images that highlight EduTutor's unique offerings and attract potential clients. The goal is to develop visually appealing content that can be used across various social media platforms to increase brand awareness and reach a wider audience. The project will allow learners to apply their skills in digital media creation, video editing, and AI tools to produce high-quality marketing materials. This project is designed for students in a digital media or marketing program, providing them with practical experience in content creation and campaign strategy. The tasks are closely related and can be completed within the 80-hour timeframe.

The deliverables for this project include a set of three engaging reels, two AI-generated videos, and five AI-generated images tailored for EduTutor's marketing campaign. Each piece of content should be aligned with EduTutor's brand identity and messaging. Additionally, a brief report outlining the creative process, tools used, and recommendations for future campaigns will be required. This will ensure that the content is not only visually appealing but also strategically effective in reaching the target audience.