SEO and Digital PR Strategy

Closed
CanAge
Canada
Jana Ray
COO | Executive Director | VP Strategy
(24)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Public relations Search engine optimization Copy writing Media
Skills
search engine optimization digital marketing keyword research content creation social media content social media writing journalism public relations communication
Details

If you're studying: SEO | Digital Marketing | Journalism | Media Studies | Communications | Public Relations

And you're looking for a post-graduate contract or a co-op that will help build your skills - this gig is for you!

Search engine optimization (SEO) and public relations (PR) practices are both critical components of driving awareness for a brand or organization. SEO focuses on improving the visibility of a website in search engine results, while PR focuses on building relationships and managing the reputation of a brand or organization. Using these practices together can increase brand visibility and credibility, drive awareness, and attract new customers.

To apply, you either:

  • feel you know SEO tactics and strategies pretty well, but would like to expand your skills to include content and other forms of digital marketing, OR;
  • feel you know writing and content creation pretty well, but would like to expand your technical knowledge of SEO and digital marketing to achieve results.
Deliverables

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Keyword analysis to determine relevant search terms to our organization
  • Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
  • Content Calendar Creation: Relevant mapping of pre-planned, targeted social media content to drive maximum traffic to our site
  • Creating engaging content for prominent media websites and identifying possible backlinks and worthwhile PR listings

Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will also provide access to our company's Slack instance for day-to-day communications.

About the company

Company
Canada
2 - 10 employees
Non-profit, philanthropic & civil society

CanAge (www.canage.ca) - CanAge is Canada's National Seniors Advocacy Organization. We are a national, nonprofit, nonpartisan organization whose mission is to advance the rights and wellbeing of Canadians as we age. While CanAge lends its focus to a wide range of issues and challenges, our policy book may help you better understand some of our prioritized areas of engagement. https://www.canage.ca/advocacy/policy-book/.
We welcome students from many varied disciplines including, but not limited to:
public policy, political science, social work, law, nursing, epidemiology, immunology, occupational therapy, psychology, family studies, public health, health promotion, gerontology, insurance, business, economics, statistics, and commerce.