Marketing management
Project scope
Categories
Digital marketing Sales strategy Marketing analyticsSkills
planning marketing marketing mix salesWe are seeking to find a team who can provide insight, or advice for our client regarding the following items:
- Market planning: develop market planning for our clients:
1. Mobile phone shops and kiosk retails
2. Chinese restaurants e.g. Bubble Tea or noodles
3. Indoor golf with simulator
4. OneHub
- Marketing strategy review: provide recommendations on what methods can be used to leverage and improve their current marketing & sales strategy
- Marketing mix strategy: provide insight and recommendations to sustainable strategies related to the marketing mix
- Social media: an analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis: (including customer, competitor, market and environment) as well as marketing mix performance
- Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for the client of choice
Students will be recommended to submit a report, or presentation to suggest improvements on how we can better market these products for our clients. This will allow students to practice their marketing and gain additional experience relevant to potentially different industries of interests such as technology, food & beverage, and/or sports.
Students will be guided by our team. They will be supervised and mentored by professionals in sales & marketing.
Students will also be provided with the information necessary for them to succeed in this project.
About the company
OneHub Business Consulting, a leading Canadian firm, specializes in SME business consulting. They offer a comprehensive range of services, including strategy, management, operations, marketing, international business, and digital transformation. What sets them apart is their commitment to personalized solutions through collaborative partnerships, ensuring accessibility and expertise.
With a physical location, they foster a unique client connection, standing out in a virtual office era. By nurturing an in-house talent pool, they deeply understand clients' needs, delivering bespoke and impactful solutions. OneHub's social responsibility initiatives empower Canadian communities, making them a trusted SME partner delivering growth-oriented solutions.